Discover Zambia

Zambia is a landlocked southern African country of broad rivers, waterfalls and major wildlife areas. Across the country, landscapes and cultural heritage are closely connected, so a journey can move naturally between scenery, architecture and local traditions.

Among the places most often associated with Zambia are Victoria Falls, South Luangwa, Lower Zambezi and Kafue. Together they show the range of landscapes and cultural settings that make the country recognisable.

The journey is often shaped by safaris, river journeys, waterfalls, walking safaris and wild open landscapes. This mix of scenery, heritage and local life gives travellers many different ways to remember Zambia, whether the trip is focused on cities, culture or the outdoors.

Travellers can shape very different itineraries depending on their interests. Combining established highlights with less obvious landscapes, neighbourhoods and local experiences often creates a stronger and more lasting impression than concentrating on a single attraction.

A fridge magnet featuring the flag of Zambia makes a simple souvenir for travellers who want to remember the destination as a whole. It can also complement magnets from individual places visited during the same journey.